WebologyWORX
Case Studies / E-commerce / Airgun Ammunition

Precision Airgun Slug Store website redesign

A concept redesign for a e-commerce / airgun ammunition business in Oceanside, NY. 7 pages, built mobile-first and ready to launch.

Sample redesign. This is an unsolicited concept WebologyWORX prepared to show AVS Slugs (Air Velocity Sport) what a new website could look like. It is not the business’s official website and is not affiliated with or endorsed by them.
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The project

A fresh, modern site for Precision Airgun Slug Store

A dark, precision-themed storefront for a small-batch maker of 99.9% pure lead airgun slugs. The redesign turns a single image-based homepage into a full shopping experience built around the brand's core message: match the slug to your barrel's groove diameter.

The redesign puts the business’s story front and center: “Precision-swaged 99.9% pure lead airgun slugs in .22, .25, .30 and .35 caliber. 17 diameters, 5 base styles, ELR round nose and 2S ogive. Made in Oceanside, NY by Air Velocity Sport.”

  • Filterable catalog of all 90 slugs by caliber, groove diameter, nose profile and base
  • Interactive diameter matrix linking 22 diameters straight to the shop
  • Product pages with grain-weight, base and nose selectors plus full spec tables
  • New Slug Guide covering barrel slugging, twist rate, base and nose selection
  • Rebuilt FAQ accordion, YouTube video hub and custom slug request form
  • Mobile-first layout with Inter typography and the AVS reticle logo
Client
AVS Slugs (Air Velocity Sport)
Industry
E-commerce / Airgun Ammunition
Location
Oceanside, NY
Pages
7
Status
Concept / pitch
Designed
November 2026
Built by
WebologyWORX
Before & after

The transformation

Precision Airgun Slug Store website before
Before
Precision Airgun Slug Store website redesign
After

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