Your Basic Bird website redesign

A fresh, modern site for Your Basic Bird

We rebuilt online presence from the ground up as a modern, mobile-first website. The goal: make it effortless for customers to understand what the business offers, trust it at a glance, and take the next step — whether that’s calling, visiting or getting a quote.

The redesign puts the business’s story front and center: “Family-owned bird shop in Berkeley since 1981. Hand-fed parrots, finches and canaries, bird food and supplies, boarding and grooming on College Ave.”

• Mobile-first, fully responsive layout
• Clear calls to action — click-to-call & directions
• Modern typography and a refreshed visual identity
• Fast-loading, lightweight static build
• Search-friendly page structure & local business data
• Content reorganized around what customers look for