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Taste today’s Daily Italian Ice flavor — only $2.00 · Wholesale available nationwide →
Open daily from 12pm

Philly’s best water ice. Scooped in Oakland.

Classic East Coast Italian ice, rich frozen custard and organic ice cream — all made in small batches on Fruitvale Ave. 30-plus flavors, and a taste for everyone.

39Italian ice flavors
22Organic ice creams
4.6★On Google
Three ways to chill

Fruit-bright ice. Silky custard. Real-deal ice cream.

Everything is made in-house in small batches. Pick a lane — or layer them, Philly-style.

39flavors

Italian Water Ice

Smooth, scoopable and bursting with fruit. Just fruit purée, sugar and water — nothing else.

  • Non-dairy
  • Fat-free
  • Gluten-free
  • Vegan
2classic flavors

Frozen Custard

Richer than soft-serve, made fresh and served moments after freezing. Vanilla, chocolate or swirled.

  • Fresh daily
  • Extra creamy
  • Swirls welcome
22flavors

Organic Ice Cream

Super-premium ice cream made with organic dairy from Straus Family Creamery. Old-school, hand-churned taste.

  • 100% organic
  • No hormones
  • No additives
The Philly classics

Named for the streets we grew up on.

Full specialty menu
2nd Street layered Italian ice and custard
Layered

2nd Street

Your choice of Italian ice and frozen custard, stacked in layers — never blended.

From $7.25★ Fan favorite
Mummers Mix blended dessert
Blended

Mummers Mix

A tribute to Philly’s Mummers Parade: ice and custard blended, then crowned with a scoop of ice.

From $7.25Philly tribute
Broad Street Blitz custard and candy
Candy blitz

Broad Street Blitz

Frozen custard blended with your favorite candy and cookie toppings. Spoon required.

From $7.25Over the top
South Street Slushie
Sippable

South Street Slushie

Your favorite Italian ice flavors turned into an ice-cold, sippable slushie for hot Oakland days.

From $7.25Ice cold
Pans of colorful Italian ice in the case
Green apple ice layered with custard
What is water ice?

Not a snow cone. Not sorbet. Something better.

In Philadelphia they call it “wooder ice.” Unlike shaved ice, it’s frozen smooth with the fruit built right in — so every spoonful tastes like the real thing, not syrup.

  • Made from fruit purée, sugar & water. That’s the whole ingredient list.
  • Friendly for almost everyone. Vegetarians, vegans and dairy-free friends can all dig in.
  • Sugar-free options. Cherry and Lemon, every day.
Non-fatNon-dairyNo cholesterolGluten-free
Browse all 39 flavors
Neighborhood favorite

Oakland keeps coming back for more.

4.6

Average rating from 100+ Google reviews

WHAT PEOPLE RAVE ABOUT

Custard that’s smoother than ice cream

Reviewers keep calling out how creamy and rich the frozen custard is — especially layered with Italian ice.

THE CULT CLASSIC

Wookie Cookies

The chocolate-dipped cookie sandwich with a chocolate ice cream center comes up again and again as a must-order.

THE VIBE

Friendly owner, real flavors

Guests mention a welcoming owner and flavors that taste natural, not artificial — with plenty of dairy-free picks.

Brain Freeze Card

Buy twelve. Get a medium on us.

Every treat earns a stamp. Fill your card for a free medium Italian Ice, 2nd Street, Broad Street Blitz, Mummers Mix, South Street or Frozen Custard. Turn in four full cards and score a free Flavor Brigade tie-dye tee.

Come say hi

Find us on Fruitvale.

Address

3540 Fruitvale Ave
Oakland, CA 94602

Parking available behind the building via the alley.

Hours

Summer · Apr 1 – Nov 1
Sunday – Thursday12 – 8pm
Friday – Saturday12 – 9pm
Winter · Nov 1 – Apr 1
Sunday – Thursday12 – 7pm
Friday – Saturday12 – 8pm