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Taste today’s Daily Italian Ice flavor — only $2.00 · Wholesale available nationwide →
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Our story

From South Philly to the East Bay.

We came west with one mission: give Oakland the water ice we grew up on — along with the custard stands, block-party flavors and Philly street names that go with it.

Philly’s best, now in the West

A little piece of Philadelphia on Fruitvale Ave.

In Philly, a cup of water ice on a hot day is practically a birthright. When we landed in Oakland, we couldn’t find it anywhere — so we started making it ourselves.

Today every batch of Italian ice, every swirl of custard and every tub of organic ice cream is made by hand in our Oakland shop. Our specialty desserts carry the names of home: 2nd Street, Broad Street, South Street, and the Mummers Mix — our salute to Philadelphia’s famous New Year’s Day Mummers Parade.

Flavor Brigade storefront on Fruitvale Ave
Italian ice in front of tie-dye wall
What we stand for

Small batch. Real ingredients. Big fun.

01

Made right here

Everything is produced in small batches in our Oakland location — so it’s fresh, and the flavors are bold.

02

Ingredients you can say

Our Italian ice is fruit purée, sugar and water. Our ice cream starts with organic dairy from Straus Family Creamery.

03

Something for everyone

Dairy-free, vegan, gluten-free and sugar-free choices sit right next to sundaes and shakes. Nobody gets left out.

Our partner

Organic ice cream, old-school taste.

Our super-premium ice cream is made with dairy from Straus Family Creamery, the Bay Area’s beloved organic dairy.

  • 100% organic — no hormones or antibiotics.
  • No thickeners or additives, no artificial ingredients or coloring.
  • Hand-churned flavor that tastes like summers past.
Tubs of organic ice cream
Ice cream in a waffle cone
Inside the shop

Bright colors. Tie-dye walls. Good vibes.

Brain freeze is calling.

Open daily at noon on Fruitvale Ave. Swing by for today’s $2 Daily Flavor.