A century of rug wisdom, still here to help.
For 102 years, four generations of the Tulanian family cleaned, repaired and cared for the Bay Area’s Oriental rugs. We’ve retired the shop — but we’re still happy to answer your rug questions, offer advice and share our popular rug fragment ornaments.
College Ave
the family
Plaque honoree
Thank you for 102 years.
Your trust and support has meant everything to us. Generations of Berkeley families brought us their heirlooms, their wedding rugs and their grandparents’ carpets — and let us be part of their homes. We are deeply grateful.
The shop has closed. The expertise hasn’t.
Rug consultations
Not sure what you have, whether it’s worth restoring, or how to care for it? Send us photos and we’ll share what we know.
How it worksRug care guide
A century of practical advice on vacuuming, spills, moths, sunlight, storage and pads — so your rug lasts another hundred years.
Read the guideRug fragment ornaments
Our popular ornaments give a second life to fragments of beautiful old rugs too worn to save. Each one is one of a kind.
See the ornaments
From Philadelphia to the Elmwood, 1922.
Hatchadoor Tulanian and his bride Zabel arrived in Berkeley in 1922 and fell in love with the climate. An experienced rugman with a prior business in Philadelphia, Hatchadoor opened his rug shop at 2938 College Avenue — and soon bought the corner building at 2998 College, where the family business would remain for the next century.
Brother and sister Gary and Jane Tulanian became the third-generation owners in 1997 and, with their niece Kristen, carried on the family craft until 2024.
Recognized by the Berkeley Historical Plaque Project.
We were honored to be recognized for our contribution to Berkeley’s history. You can see the plaque on the College Avenue side wall of our former building at 2998 College Ave.
Three things every rug owner should know
Rotate it
Turn your rug 180° every six months to a year so foot traffic and sunlight wear it evenly.
Blot, don’t rub
For spills, blot with a clean white cloth and cool water. Rubbing pushes the stain deeper and roughs up the pile.
Watch for moths
Moths love dark, undisturbed wool. Vacuum under furniture and check the back of the rug regularly.
Have a rug question?
Send us a note and a few photos. After more than a century of rugs, there’s a good chance we’ve seen something like yours.