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EstateKit · Real Estate

A real estate website built to win leads.

EstateKit is a full website for agents, teams and small brokerages. Buyers search homes on a map, save favorites, sign up for alerts and book showings. Sellers request a valuation. Every inquiry reaches the right agent within seconds.

Built forSolo agentsReal estate teamsSmall brokeragesProperty management offices

What is EstateKit?

EstateKit is the WebologyWORX real estate website platform for individual agents, teams and small brokerages. It includes property listings with virtual tours, map-based home search, saved favorites, daily or weekly listing alerts, showing requests and open houses, a “What’s my home worth?” valuation form, a mortgage calculator, agent profiles with lead routing, neighborhood pages with live market stats, and MLS feed (RESO Web API) or IDX support — with compliance details like Equal Housing Opportunity built in.

Updated November 2026

Platform
EstateKit
Built for
Agents, teams and small brokerages
Core tools
Listings, map search, alerts, showings, valuations, agent and neighborhood pages
Listing data
Manual entry, CSV import, MLS feed via RESO Web API, or IDX widget
CRM
Follow Up Boss, BoldTrail (kvCORE) and Lofty via webhook or Zapier
Compliance
Brokerage and license info, Equal Housing Opportunity, MLS disclaimers
9Built-in lead capture forms
8Virtual tour platforms supported
RESOWeb API MLS feed ready
~200Automated checks every release
Why EstateKit

Built for how real estate works.

Built to capture leads

Every page has a reason to reach out: showings on listings, valuations on seller pages, alerts on searches.

Speed to lead

Inquiries reach your inbox and phone the moment they arrive — routed to the agent who owns the listing.

Start now, add MLS later

Enter listings by hand or spreadsheet today, then switch on an MLS feed or IDX when you’re ready.

You own it

Your site, your domain, your data and your leads — no shared template.

Features & capabilities

Everything EstateKit does.

01 / Listings

Property listings buyers expect

Show every property with full details, photos and tours — for sale or for rent.

Complete details

Price, beds, baths, square feet, lot, year built, HOA, taxes, schools and MLS number.

Listing statuses

Coming Soon, Active, Pending, Sold and Off Market, plus automatic “New” badges.

Virtual tours

Matterport, YouTube, Vimeo, Zillow 3D, iGuide, Kuula, Giraffe360 and CloudPano.

Sold as proof

Sold listings with price and date show your results.

03 / Lead capture

Nine forms, one leads inbox

Showing requests, property questions, valuations, buyer and seller consultations, alerts, contact, testimonials and careers.

Instant routing

An email to the office and the agent assigned to the listing or profile.

Text alerts

An optional text message to the agent’s phone.

Tailored auto-replies

Tour time, valuation timing or a link back to the home — signed by their agent.

Source tracking

See which page, campaign or ad brought in each lead.

04 / Showings & open houses

Showings and open houses, scheduled

A day-and-time picker on every active listing, with the rules you set.

Showing rules

Days, time slots, showings per slot, booking window and minimum notice.

One-click confirm

Set the time and the buyer gets a confirmation with directions.

Open house page

Every upcoming event, with badges on listing cards and add-to-calendar.

Event schema

Open houses can appear in Google results, then disappear when they’re over.

05 / Sellers & buyers

Valuations and a real mortgage calculator

The strongest seller lead magnet in real estate, plus a payment calculator on every for-sale listing.

What’s my home worth?

A dedicated page and form, with photos, condition and timeline questions.

Offered on sold listings

“Thinking of selling nearby?” appears automatically.

Full monthly payment

Principal, interest, taxes, insurance, PMI under 20% down, and HOA dues.

Preferred lender spot

A lender name, link and your disclaimer.

06 / Agents & neighborhoods

Agent profiles and local expertise

Profiles for every agent and a page for every neighborhood you serve.

Agent profiles

Headshot, bio, specialties, languages, designations, license number and listings.

Lead routing

Choose which agents receive leads; profile forms go straight to that agent.

Neighborhood pages

Your guide, schools and photos, plus live market stats that update themselves.

Bulk setup

Add dozens of neighborhoods; listings match automatically by name or ZIP.

07 / MLS, compliance & CRM

MLS-ready, compliant and connected

Grow into MLS data without starting over, with compliance and CRM connections built in.

MLS feed sync

RESO Web API via Bridge, Trestle, Spark or MLS Grid, synced on a schedule.

IDX widgets

Paste your IDX provider’s code on any page, or let it replace built-in search.

Compliance

Brokerage and agent license info, Equal Housing Opportunity, REALTOR® mark, MLS disclaimers.

CRM

Follow Up Boss, BoldTrail (kvCORE) and Lofty via webhook or Zapier.

Who it’s for

Solo agents to small brokerages.

FeatureSolo agentTeamSmall brokerage
Listings, search, map, alerts✓✓✓
Lead capture and instant alerts✓✓✓
Agent profilesYour profileEvery team memberEvery agent
Lead routing to the listing agent—✓✓
Careers and recruiting pageOptional✓✓
Brokerage and agent schema✓✓✓
Property management servicesOptionalOptional✓
SEO + GEO

Found on Google. Recommended by AI.

Customers search “near me” and ask AI assistants for recommendations. EstateKit gives both the accurate, structured facts they need about your business.

  • Structured data, automaticallyYour business, locations, hours and offerings are published as JSON-LD — the format Google, Maps and AI assistants read.
  • Always currentSearch data is built from the same live content your customers see, so it never goes stale after an edit.
  • Technical SEO built inAutomatic sitemap, clean URLs, editable titles and descriptions, and social share previews.
  • Ready for AI answersClear, consistent facts help ChatGPT, Gemini, Perplexity and Google AI Overviews describe you accurately.
Getting started

How we launch your site

01 / Discover

Learn how you work

Your services, customers and the tools you already use.

02 / Design

Design your site

A custom design around your brand — or your current design, made editable.

03 / Set up

Load your content

We install your private platform and load your starter content.

04 / Launch

Launch and train

We test everything, go live, and show your team how to run it.

Roadmap

What’s coming next.

EstateKit keeps improving. Updates roll out without touching your content, settings or design.

  • SoonVisitor accounts to save homes and searches across devices
  • SoonInstant, price-drop and back-on-market alerts
  • SoonInstant home value estimates
  • SoonDraw-on-map search with school and commute overlays
  • SoonDownloadable neighborhood market reports
  • SoonSpanish-language toggle
  • SoonAI assistant for visitors and AI-drafted listing descriptions
FAQ

Questions, answered.

Do I need an MLS feed to launch?

No. Enter listings by hand or upload a spreadsheet on day one, then connect an MLS feed (RESO Web API) or an IDX search whenever you’re ready. Nothing needs rebuilding, and your own listings and feed listings live side by side.

Which CRMs does EstateKit work with?

Leads can be sent automatically by webhook or Zapier to tools such as Follow Up Boss, BoldTrail (kvCORE) and Lofty, including the listing and agent details.

Do leads go to the right agent?

Yes. Each inquiry goes to the office and the agent who owns the listing or profile, with an optional text alert and an automatic reply signed by that agent.

Is the site compliant with real estate advertising rules?

EstateKit shows brokerage name, license and phone on every page, agent license numbers, the Equal Housing Opportunity logo and statement, the REALTOR® mark when you choose, MLS/IDX disclaimers and “listing courtesy of” credits.

Does it support rentals?

Yes. For-sale and for-rent listings live in the same system, with Rent and Leased labels and a separate Rentals page.

Can I bring my own design?

Yes. If you already have a finished HTML website design, we can import it as your theme with live listings, forms and search dropped in. Or we design one from scratch.

Ready to see EstateKit for your business?
Let’s talk.

Free consultation, a live walkthrough, and a quote with every feature you need — no surprises.

Call Free consult